Spec's, founded in 1962 by Carroll B. "Spec" Jackson and Carolynn Jackson in Houston, began as a vision to secure their family's financial future. Over the years, it expanded, with Lindy and John Rydman joining in 1971 and growing it into a prominent Texas business. Today, Spec's celebrates its 60th anniversary with over 180 locations, offering gourmet foods and spirits while staying true to its mission of providing an inviting and inclusive atmosphere for all.

Lone River, a drink inspired by Far West Texas, takes its name from the region's iconic river. This legendary drink, known as Ranch Water, was born from the Lone River's refreshing waters. It embodies the spirit of adventure and inspires exploration of the unknown, mirroring the high desert's mystique and majesty. Lone River seeks to transport drinkers to an awe-inspiring world where discovery awaits around every bend.

Still Austin is a unique Texas distillery sourcing grains locally, distilling ecologically on-site, and aging in the Texas Hill Country. Their commitment to regional ingredients showcases the creativity and identity of Texas in every sip. Their Austin distillery, open to the public, offers drinks, live music, tours, and welcomes all, making whiskey for everyone – musicians, visionaries, lovers, scientists, oddballs, artists, and everyday dreamers.

All Hands Cocktails isn't the product of industry insiders or wealthy investors; it was born from the passions of everyday people. Crafted in the midst of outdoor adventures and shared moments, this brand brings simplicity and quality to cocktail enthusiasts. Their canned drinks combine top-tier distilled spirits with 100% natural fruit flavors and premium mixers, offering an experience akin to cherished moments. "All hands on deck" embodies their spirit of community, outdoor enjoyment, and making lasting memories with a drink in hand. Join the All Hands Good Fleet and savor the camaraderie.

Deep Eddy Vodka is inspired by the oldest swimming hole in Austin, Texas — a place where people come together to enjoy good times that never seem to end. Where strangers are just friends you haven’t met yet.

Deep Eddy Vodka embodies that same spirit. We eat, sleep and yes, drink, for one purpose: To bring people together for good times. Whether it’s your backyard, the patio of your favorite bar, the biggest outdoor music festivals, or the most intimate concerts from up-and-coming musicians, Deep Eddy is there.

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Tito Beveridge, known as "the vodka guy," didn't start out in the spirits industry. Born in San Antonio and educated in geology, he worked in the oil and gas business before moving to Austin. There, he began making flavored vodka as gifts, sparking interest in crafting his own vodka. Facing skepticism from liquor store owners, Tito embarked on a journey to learn distillation. He built his own stills, experimented with recipes, and, after overcoming financial challenges, established Tito's Handmade Vodka. Despite early struggles, his brand has become immensely successful and is renowned for its quality and authenticity, playing a pivotal role in the microdistillery movement.