Built For Champions: The Legacy of Durango® Boots

“Consumers value convenience, and the concept of a great cocktail in the convenience of a can was a fantastic idea. But what the market gave us instead were low quality diet mocktails. We understand there’s a buyer for low calorie, low ABV beverages,” CEO Josh Sanders admits, “but we have also never seen anyone order a cocktail at a bar, and ask how many calories are in it. There is more than one consumer to serve here. Buyers are graduating from cheap seltzers to discover they can have a real craft quality cocktail that goes anywhere. That’s our customer, and that’s our mandate”.

“Consumers value convenience, and the concept of a great cocktail in the convenience of a can was a fantastic idea. But what the market gave us instead were low quality diet mocktails. We understand there’s a buyer for low calorie, low ABV beverages,” CEO Josh Sanders admits, “but we have also never seen anyone order a cocktail at a bar, and ask how many calories are in it. There is more than one consumer to serve here. Buyers are graduating from cheap seltzers to discover they can have a real craft quality cocktail that goes anywhere. That’s our customer, and that’s our mandate”.

“Consumers value convenience, and the concept of a great cocktail in the convenience of a can was a fantastic idea. But what the market gave us instead were low quality diet mocktails. We understand there’s a buyer for low calorie, low ABV beverages,” CEO Josh Sanders admits, “but we have also never seen anyone order a cocktail at a bar, and ask how many calories are in it. There is more than one consumer to serve here. Buyers are graduating from cheap seltzers to discover they can have a real craft quality cocktail that goes anywhere. That’s our customer, and that’s our mandate”.